We’re a big fan of iMedia Connection and their regular summits, and participate in quite a few of them every year. On Monday, at the iMedia Breakthrough Summit in Florida, our President of North America, Keith Kaplan, presented to about 150 people during a breakfast session.
Presenting at breakfast is a challenge – people are trying to stay awake and you have to shock them to get their attention. So we wanted to come up with an idea that would make sure that everyone in the room remembered Adconion and our newest product, the Joost Video Network.
We gave the attendees three reasons why they should partner with Adconion and use the Joost Video Network for their video advertising needs.
The first was our people. The second was our products. And the third was our innovation.
Sounds pretty straightforward, doesn’t it? And maybe not like the kind of presentation that will keep you awake before your second cup of coffee.
But everyone who left the room was buzzing, according to eyewitness accounts.
At the end of the presentation, we gave attendees a sneak peek at one of the projects we’re working on. You’ve probably heard of the iPad? You won’t be able to get your hands on one until April 3, but we’re developing a Joost app for the iPad. Like the Joost app for the iPhone, this app will let you watch videos from Joost over WiFi connections for free.
Why are we working on this? We’re working on this because we’re determined to deliver targeted ads and content wherever you are on the Internet – whether you access the Internet on your computer or on your mobile device.
Stay tuned…we’ll let you know when the Joost app for the iPad is approved and in the app store.