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From Tyler Moebius
Thursday, 25 March 2010
We’re a big fan of iMedia Connection and their regular summits, and participate in quite a few of them every year. On Monday, at the iMedia Breakthrough Summit in Florida, our President of North America, Keith Kaplan, presented to about 150 people during a breakfast session.
Presenting at breakfast is a challenge – people are trying to stay awake and you have to shock them to get their attention. So we wanted to come up with an idea that would make sure that everyone in the room remembered Adconion and our newest product, the Joost Video Network.
We gave the attendees three reasons why they should partner with Adconion and use the Joost Video Network for their video advertising needs.
The first was our people. The second was our products. And the third was our innovation.
Sounds pretty straightforward, doesn’t it? And maybe not like the kind of presentation that will keep you awake before your second cup of coffee.
But everyone who left the room was buzzing, according to eyewitness accounts.
At the end of the presentation, we gave attendees a sneak peek at one of the projects we’re working on. You’ve probably heard of the iPad? You won’t be able to get your hands on one until April 3, but we’re developing a Joost app for the iPad. Like the Joost app for the iPhone, this app will let you watch videos from Joost over WiFi connections for free.
Why are we working on this? We’re working on this because we’re determined to deliver targeted ads and content wherever you are on the Internet – whether you access the Internet on your computer or on your mobile device.
Stay tuned…we’ll let you know when the Joost app for the iPad is approved and in the app store.
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From Tyler Moebius
Thursday, 4 March 2010
When Adconion acquired Joost assets last year, there were a lot of questions about why an ad network would buy a video platform.
What people might not have realized is that we’ve been building our video capabilities for nearly two years. From technology acquisitions to our exclusive relationship with the branded entertainment studio RedLever, we’ve made strategic investments so that we can deliver a complete online video advertising solution.
Today, we’re launching the Joost Video Network, our comprehensive line of in-stream and in-banner video advertising solutions. We’ve built the Joost Video Network with our experience as a display ad network, our understanding of audiences, and our proprietary targeting algorithms, combined with our in-house video and ad serving technology.
All of this delivers global video advertising capabilities with the reach and quality of a video portal, but the scale and efficiency of a network. At the same time, our network is DoubleVerified and IASH compliant, so all video campaigns on the Joost Video Network run in brand-safe environments. In practice, this means that video ads will only accompany premium content; all video ads only appear on our network of premium publishers.
This is an important launch for us, but it’s also a continuation of our existing strategy to be a strategic partner for advertisers and brand marketers, providing them with online solutions to reach customers throughout the marketing funnel.
For people who still wonder why we purchased Joost assets, here is the answer. We’re serious about video, and we’re committed to providing the most complete solution in the marketplace.
