When Adconion acquired Joost assets last year, there were a lot of questions about why an ad network would buy a video platform.
What people might not have realized is that we’ve been building our video capabilities for nearly two years. From technology acquisitions to our exclusive relationship with the branded entertainment studio RedLever, we’ve made strategic investments so that we can deliver a complete online video advertising solution.
Today, we’re launching the Joost Video Network, our comprehensive line of in-stream and in-banner video advertising solutions. We’ve built the Joost Video Network with our experience as a display ad network, our understanding of audiences, and our proprietary targeting algorithms, combined with our in-house video and ad serving technology.
All of this delivers global video advertising capabilities with the reach and quality of a video portal, but the scale and efficiency of a network. At the same time, our network is DoubleVerified and IASH compliant, so all video campaigns on the Joost Video Network run in brand-safe environments. In practice, this means that video ads will only accompany premium content; all video ads only appear on our network of premium publishers.
This is an important launch for us, but it’s also a continuation of our existing strategy to be a strategic partner for advertisers and brand marketers, providing them with online solutions to reach customers throughout the marketing funnel.
For people who still wonder why we purchased Joost assets, here is the answer. We’re serious about video, and we’re committed to providing the most complete solution in the marketplace.